Revolutionizing Exhibition Operations

20 March 2025

Seoul South Korea – This article is reposted from COEX. The 'Mapro' robot mentioned in the article refers to our Lionel robot. COEX and August Robotics, announce the launch of a strategic partnership for the South Korean Exhibition industry

Innovative Technology of the Floor Marking Robot ‘Mapro’

Caption: Mapro is delivering precise and accurate marking at COEX

Compared to traditional manual marking methods, Mapro offers superior precision, reduces work time, and lowers costs.

Notably, it alleviates the burden of nighttime labor, addressing workforce shortages and reducing worker fatigue, thereby improving overall working conditions. Additionally, the robot dramatically reduces the margin of error from the conventional 50–100 cm range to just ±0.5 cm, significantly enhancing work quality. As exhibitions continue to scale up, Mapro’s role is expected to become increasingly vital.

Caption: Robotic floor marking is just one of multiple advancements COEX is implementing across its operations

A COEX representative stated, “The introduction of Mapro not only improves the efficiency of exhibition preparation but also enhances the quality of work results and the safety of the work environment.” They further added, “We plan to respond to various exhibition requirements through future technological upgrades.”

A New Future Opened by Digital Transformation

Caption: Training session for the marking robot held at COEX in October

The collaboration between COEX and August Robotics extends beyond just adopting robotic technology—it is a strategic move aimed at accelerating the digital transformation of South Korea’s exhibition industry and strengthening its global competitiveness.

COEX President Lee Dong-gi emphasized, “Innovating exhibition operations through digital and automation technologies is a crucial step in delivering new value to our customers. This partnership will further solidify the international standing of Korea’s exhibition industry.”

Press Contact

Sanjay Subramaniam

Marketing Lead, August Robotics

sanjay@augustrobotics.com

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Case Studies

Learn how our our clients have succeeded with
Lionel automated floor marking around the world
Learn more about our solution
Learn more about our solution
Australia
Excel London uses Lionel to speed up event build while reducing waste and supporting its carbon neutral goals.
Complex lighting layout
Elecorp Solutions
USA
Emerald Carpets uses Lionel to speed up custom inlay marking, reduce material waste, and ensure perfect fit with CAD-based designs
Custom Carpet Inlays
Emerald Carpets
United Kingdom
Excel London uses Lionel to speed up event build while reducing waste and supporting its carbon neutral goals.
Exhibitions
Excel London
Finland
Messukeskus cut floor marking time by more than half with Lionel, moving to a fully remote, low-effort setup process
Exhibition
Messukeskus
Australia
Elecorp Solutions used Lionel to deliver fast, precise hanger point marking and stay on schedule in a high-pressure lighting fit-out
Complex lighting layout
Elecorp Solutions

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