VENUES AND CONTRACTORS THAT TRUST LIONEL

Trusted by the
Industry’s Leading Venues and Contractors

From top convention centers to global contractors, Lionel is becoming the industry standard for exhibition floor marking.
The real benefit [is the]... the overall efficiency, allowing me to not worry about [marking] and utilising my team in other places. Also the fact that we can start very early and not burn out the crew... is priceless.
At MESSE ESSEN, up to eight different colors are used for the various events. As the machine can also work overnight, the floors are perfectly marked in the morning if necessary. The technology relieves our colleagues from kneeling on the floor, protecting their backs and giving them time for other tasks.
This machine is absolutely wonderful for our industry. Beyond addressing labor issues, accuracy is even more critical to site operations. It gives us complete confidence in the correct layout being marked, and working with such a passionate and dynamic team is truly enjoyable.
What you don’t see are the 688 marks made by three robots for the Tank Truck Show at the Indiana Convention Center. The Fern team are now certified and proven operators of the Lionel floor marking robots... Lionel, love that guy!
The real benefit [is the]... the overall efficiency, allowing me to not worry about [marking] and utilising my team in other places. Also the fact that we can start very early and not burn out the crew... is priceless.

Proven Impact, Worldwide

240 Million +
square feet marked
1 Million +
marks painted
3,300 +
halls worldwide
78,000+
hours saved
240 Million +
square feet marked
1 Million +
marks painted
3,300 +
halls worldwide
78,000+
hours saved

Why use Lionel Floor Marking?

Fast and flexible marking for
industrial fit-out that saves days on job schedules
Fast
Add days of extra time to your fit-out job schedule
Lionel paints 90marks/hour, completing jobs in a few hours and saving days on schedule
Accurate
Fit-out marks within
1/8” accuracy
Lionel is 10x more accurate than hand-marking with AI powered QA for strict quality control
Simple
Learn and deploy in 1 day, on any fit-out job and site
Anyone can learn to operate Lionel in a few hours with <30min set-up on each job
Scalable
Use robots together in a fleet to mark even faster
Fleet capability evenly splits the job scope between robots for faster job completion times

Designed for Better Show-Building

Lionel improves show-building workflows, minimizes risk and unleashes designer potential
Millimeter Accuracy
High-precision marking ensures layouts are done right the first time
Fast Marking Speed
Marks up to 90 points per hour, helping crews start setup sooner and stay on schedule
24/7 Operation
Runs day and night with interchangeable batteries for continuous uptime
Flexible Marking
Handles booth corners, labels, rigging — on any surface or layout
Safe Co-working
Works safely around people and equipment, with path planning to reduce disruptions
Flexible Scale
Robots can be easily added or removed to match project speed
Millimeter Accuracy
High-precision marking ensures layouts are done right the first time
Fast Marking Speed
Marks up to 90 points per hour, helping crews start setup sooner and stay on schedule
24/7 Operation
Runs day and night with interchangeable batteries for continuous uptime
Flexible Marking
Handles booth corners, labels, rigging — on any surface or layout
Safe Co-working
Works safely around people and equipment, with path planning to reduce disruptions
Flexible Scale
Robots can be easily added or removed to match project speed

How It Works

From CAD to clean marks — Lionel makes exhibition setup simple, with no engineering knowledge needed

Upload Your Floor Plan

Upload your DWG or DXF file — it’s automatically translated into robot-ready instructions, with no extra formatting or technical setup required

Set Up and Go

Position Lionel and calibrate with a tablet — no infrastructure or markers required. Users can learn in just 2 hours

Start Marking

Press start. Lionel marks with millimeter accuracy, navigates around people and obstacles, and handles complex layouts and multiple paint types

Lionel in Action

Watch how Lionel brings exhibition floor plans to life — from setup to precise, autonomous marking
MEET LIONEL | How this robot could save the event industry millions
Partnership Announcement - Emerald Carpets + August Robotics
DB Schenker and August Robotics - 5 years delivering robots to the world

Pricing Options

Flexible plans to suit any floor marking need or budget
Service
Send us your CAD plans for a quote
Our team visits your site and handles the marking for you
Lease
Unlimited floor marking, on-demand
Deploy your very own Lionel fleet
Training and ongoing support provided
Purchase
Own a Lionel fleet for full flexibility
Run your own operations
Training and support provided

Lease Guide

Want to use Lionel at your venue or event?
Download our Lease Guide to explore setup options, training, and pricing

FAQ - Lionel for exhibition

How fast is Lionel?

Each robot can make 80 marks per hour. This means that 3 robots can mark a 10,000 sq m hall in 2 hours.

The job time depends on your hall size, mark density and the number of robots deployed. Send us a sample floorplan to receive a tailored job time quote.

Can multiple robots be deployed at the same time?

Yes, multiple robots can be deployed resulting in faster marking speed (e.g. 2 robots to double the speed, 3 robots to triple the speed, and so on).

The robots all work on one integrated system - you only need to set up once and the system will automatically divide the work amongst the robots.

How accurate is Lionel?

Lionel makes every mark to at least +/-1/8" accuracy. It measures each mark independently, meaning errors will not accumulate.

What kinds of marks and layouts can Lionel mark?

Lionel can mark anything in your CAD plan. The most common marks are booth corners, booth numbers, rigging points, electrical points, and furniture locations.

Lionel can also mark all kinds of layouts, including creative, curved and non-rectangular layouts.

Can Lionel work while other activities are happening on site?

Yes. Lionel has state-of-the-art navigation, obstacle avoidance and safety systems.

It can, in real time, see and work around obstacles such as equipment, people and other moving activities, allowing it to fit seamlessly into your workflow.

What does Lionel use to mark?

Lionel uses a proprietary washable paint that August Robotics developed especially for exhibition floor marking.

The paint is the perfect balance of robustness (can withstand people and equipment moving over the marks) and easiness to clean.

How easy is it to clean the paint off the floor?

As soon as you apply water, Lionel's marks are easily removed.

Each mark can be wiped off by a wet mop in a few seconds, and even more quickly by regular cleaning machines.

Does Lionel need a WiFi connection on site?

No. Lionel uses its own local network, meaning it does not need to connect to (and does not depend on) a WiFi network on site.

How long does Lionel's battery last?

Lionel has a battery life of 10 hours.

Furthermore, you can pre-charge additional batteries and swap them in very quickly, allowing Lionel can work continuously around-the-clock

What format do my floorplans need to be in for Lionel?

Lionel can use CAD plans in DXF or DWG format.

Simply upload your plan to August portal, which will automatically process the file to be Lionel-ready.

How long has Lionel been around?

Lionel has been marking exhibition shows since 2019.

To date, Lionel robots have marked over 100 million sq ft and over 3,300+ halls for customers.

How fast is Lionel?

Each robot can make 80 marks per hour. This means that 3 robots can mark a 10,000 sq m hall in 2 hours.

The job time depends on your hall size, mark density and the number of robots deployed. Send us a sample floorplan to receive a tailored job time quote.

Can multiple robots be deployed at the same time?

Yes, multiple robots can be deployed resulting in faster marking speed (e.g. 2 robots to double the speed, 3 robots to triple the speed, and so on).

The robots all work on one integrated system - you only need to set up once and the system will automatically divide the work amongst the robots.

How accurate is Lionel?

Lionel makes every mark to at least +/-1/8" accuracy. It measures each mark independently, meaning errors will not accumulate.

What kinds of marks and layouts can Lionel mark?

Lionel can mark anything in your CAD plan. The most common marks are booth corners, booth numbers, rigging points, electrical points, and furniture locations.

Lionel can also mark all kinds of layouts, including creative, curved and non-rectangular layouts.

Can Lionel work while other activities are happening on site?

Yes. Lionel has state-of-the-art navigation, obstacle avoidance and safety systems.

It can, in real time, see and work around obstacles such as equipment, people and other moving activities, allowing it to fit seamlessly into your workflow.

What does Lionel use to mark?

Lionel uses a proprietary washable paint that August Robotics developed especially for exhibition floor marking.

The paint is the perfect balance of robustness (can withstand people and equipment moving over the marks) and easiness to clean.

How easy is it to clean the paint off the floor?

As soon as you apply water, Lionel's marks are easily removed.

Each mark can be wiped off by a wet mop in a few seconds, and even more quickly by regular cleaning machines.

Does Lionel need a WiFi connection on site?

No. Lionel uses its own local network, meaning it does not need to connect to (and does not depend on) a WiFi network on site.

How long does Lionel's battery last?

Lionel has a battery life of 10 hours.

Furthermore, you can pre-charge additional batteries and swap them in very quickly, allowing Lionel can work continuously around-the-clock

What format do my floorplans need to be in for Lionel?

Lionel can use CAD plans in DXF or DWG format.

Simply upload your plan to August portal, which will automatically process the file to be Lionel-ready.

How long has Lionel been around?

Lionel has been marking exhibition shows since 2019.

To date, Lionel robots have marked over 100 million sq ft and over 3,300+ halls for customers.

Case Studies

Learn how our our clients have succeeded with
Lionel automated floor marking around the world
Australia
Excel London uses Lionel to speed up event build while reducing waste and supporting its carbon neutral goals.
Complex lighting layout
Elecorp Solutions

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