UFI European Conference 2024 - Event Recap

Zurich, Switzerland – August Robotics, a leader in Exhibition building automation was proud to sponsor and exhibit at the UFI European Conference

Making our mark in Europe

Our European team delivered a strong showing at UFI EU conference - the premiere Exhibition industry forum for the continent. Hosted at Messe Zurich, this year’s conference brought together more than 300+ executives and key decision makers from across Europe and other regions. The event itself spanned over 4 days and comprised numerous talks, networking sessions and workshops covering the most topical challenges facing the industry (in between some cheeky cocktails).

UFI attracts leading voices and decision-makers across the world, making it a pivotal event to learn how the industry is evolving. AI and automation were key themes this year, putting our team in a great position to speak to the future of Exhibition building. As the world begins to embrace automation technologies, we're excited by the growing opportunities to enhance the event experience along every stage of the value chain.

Sending our Best

We sent four team members to fly the flag for August Robotics this year: Georgios Kozadinos (Robotics Engineer), Mohamad Itani (Sales & Operations Associate), Nadja Ella Hutton-Mills (Business Development and Customer Success Manager) and Lionel. This year’s conference was especially memorable for Nadja, who had been selected to join UFI’s Next Generation Leader’s talent accelerator program. Read more about her win here: Next Generation Leadership.

Caption: Nadja (middle) with her fellow NGL colleagues photo courtesy: UFI

Demonstrating our Value

Nadja’s excited to have the opportunity to positively influence the industry in embracing automation and AI, stating “I am thrilled to join this year’s NGL cohort and be partnering with other passionate professionals from across the industry. It’s a fantastic opportunity to deepen my own personal understanding of of AI and its impact on Exhibitions and to contribute through my experience implementing Robotics within the industry.”

Caption: Lionel, Mohamad and Georgios getting ready for a live demo photo courtesy: UFI

Being located directly adjacent to the meeting area, our demo attracted quite a lot of attention and curiosity. This was a fantastic opportunity for our European team and they did a stellar job educating attendees on how Lionel automated floor marking is helping build shows faster, better and while boosting the bottom line.

Another year, another successful showing at UFI European Conference. As the industry starts to adopt AI and automation as an operational imperative, we’re excited to play a central role in delivering better shows for our customers across Europe and the world.

Learn more about Lionel for Exhibitions: Lionel Exhibition Floor Marking

Press Contact
Sanjay Subramaniam
Marketing Lead, August Robotics
sanjay@augustrobotics.com