Revolutionizing Exhibition Operations

Seoul South Korea – This article is reposted from COEX. The 'Mapro' robot mentioned in the article refers to our Lionel robot. COEX and August Robotics, announce the launch of a strategic partnership for the South Korean Exhibition industry

South Korea’s First Floor Marking Robot Introduced: COEX Leads Exhibition Operations Automation

Caption: Operation of the floor marking robot inside the exhibition hall

In October last year, COEX formed a strategic partnership with Hong Kong-based robotics specialist August Robotics to drive digital transformation and automation in the exhibition industry. By the end of the year, COEX successfully completed the pilot operation of ‘Mapro,’ South Korea’s first exhibition floor marking robot. This initiative marks a significant step toward enhancing exhibition efficiency and improving working conditions.

Innovative Technology of the Floor Marking Robot ‘Mapro’

The floor marking robot ‘Mapro,’ introduced by COEX, is an advanced system that combines high-precision sensors and computer vision technology to revolutionize the exhibition setup process. This robot enhances both accuracy and productivity through features such as precise floor marking, automated path setting, and real-time monitoring. Already proven in major exhibition venues across Germany, the UK, and the US, Mapro will soon be operational at COEX’s Samseong and Magok exhibition centers as well.

Caption: Mapro is delivering precise and accurate marking at COEX

Compared to traditional manual marking methods, Mapro offers superior precision, reduces work time, and lowers costs.

Notably, it alleviates the burden of nighttime labor, addressing workforce shortages and reducing worker fatigue, thereby improving overall working conditions. Additionally, the robot dramatically reduces the margin of error from the conventional 50–100 cm range to just ±0.5 cm, significantly enhancing work quality. As exhibitions continue to scale up, Mapro’s role is expected to become increasingly vital.

Caption: Robotic floor marking is just one of multiple advancements COEX is implementing across its operations

A COEX representative stated, “The introduction of Mapro not only improves the efficiency of exhibition preparation but also enhances the quality of work results and the safety of the work environment.” They further added, “We plan to respond to various exhibition requirements through future technological upgrades.”

A New Future Opened by Digital Transformation

Caption: Training session for the marking robot held at COEX in October

The collaboration between COEX and August Robotics extends beyond just adopting robotic technology—it is a strategic move aimed at accelerating the digital transformation of South Korea’s exhibition industry and strengthening its global competitiveness.

COEX President Lee Dong-gi emphasized, “Innovating exhibition operations through digital and automation technologies is a crucial step in delivering new value to our customers. This partnership will further solidify the international standing of Korea’s exhibition industry.”

Caption: Strategic partnership agreement signing at COEX Magok in November

August Robotics, leveraging its proven technological expertise, is providing solutions optimized for the COEX exhibition environment. The company has expressed its commitment to maximizing efficiency and safety in exhibition preparation and operations through continuous collaboration with COEX. This initiative is expected to bring about a wide range of positive changes throughout the exhibition industry.

Currently, COEX is refining its long-term strategy for digitalization and automation in the exhibition sector, building on its experience with the floor marking robot. This innovation is anticipated to bring groundbreaking changes by optimizing resource utilization and fostering a safer working environment. Furthermore, COEX plans to expand its adoption of various digital solutions to further innovate the exhibition preparation process based on insights gained from implementing Mapro.

Book a demo of Lionel and see if robotic Exhibition floor marking is for you: Book a demo here

Press Contact
Sanjay Subramaniam
Marketing Lead, August Robotics
sanjay@augustrobotics.com